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Latham Advises Pernod Ricard on Sale of the Becherovka Iconic Czech Bitter Brand

December 22, 2023
Paris team represents the world’s leading premium spirits company in the transaction.

Latham & Watkins advised Pernod Ricard on the sale of the Becherovka brand, an iconic Czech bitter created in 1807, to the Maspex group.

The transaction which remains subject to customary closing conditions is expected to be completed by the end of June 2024.

The Latham team was led by Paris partner Pierre-Louis Cléro, with associates Louise Gurly, Elisabeth Kerlen, and Floriane Ying. Advice was also provided on commercial contracts and IP matters by partner Jean-Luc Juhan with associate Daniel Martel; on antitrust matters by partner Jacques-Philippe Gunther with associates Mathilde Ayel and Julien Morize; and on tax matters by partner Xavier Renard, with associate Andréa Stapts.