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Latham & Watkins Advises Madhive in Acquisition of Frequence Inc.

June 11, 2024
Firm represents the technology company in acquisition to bring full-service omnichannel capabilities to enterprise and agency clients serving local media markets.

Madhive, the leading technology company for local Connected Television advertising (CTV), has announced a definitive agreement to acquire Frequence Inc., the premier omnichannel ad sales enablement and workflow software for local media companies and agencies. This strategic acquisition unites two innovators in local digital advertising, creating a scaled and streamlined platform for national, regional, and local advertisers to deliver precise, geo-targeted messages across streaming TV, search, online video, display, audio, out-of-home, and social.

Latham & Watkins LLP represents MadHive in the transaction with a corporate deal team led by Boston partner Steve Ranere, with associates Naomi Smith, Andrew Rondeau, Sally Gu, Michael Pioso, and Jessica Allali. Advice was also provided on finance matters by Boston partner Susan Parker, with associates Tyler Haynes and Kayla Van Wyngarden; on intellectual property matters by Boston partner Sarah Gagan, with associates Matthew Snyder and Alex Theuer;* on data privacy matters by Houston/Austin counsel Robert Brown, with associate Kiara Vaughn; on compensation and benefits matters by Boston partner Josh Friedman, with associate Rebecca Fishbein; on tax matters by Chicago partner Rene de Vera; on insurance matters by Los Angeles partners Drew Levin and Harrison White, with associate Enrique Covarrubias; and on antitrust matters by Washington, D.C. partner Patrick English.

*Admitted to practice in New York.